Accessible | 30in x 30in | Polaroid i-type Film with staples | Archival Pigment Print |  Limited Edition 1/10

GERARD, Lenny

(USA)

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Lenny Gerard is a Los Angeles-based photographer whose artistic journey has been heavily influenced by the resurgence of Polaroid photography. Constantly searching for the extraordinary in the everyday, Lenny has spent years honing his craft, using instant film to freeze moments in time and create captivating visual stories. Born and raised in the costal city of San Diego, Lenny’s work is deeply influenced by the diverse cultures, stunning landscapes, and eclectic personalities of Southern California. His love for Polaroids is not just a choice of medium; it’s a deliberate decision to infuse his work with a sense of nostalgia and a touch of unpredictability. In a world dominated by digital photography, Lenny stands out as a true analog enthusiast. He cherishes the tactile nature of Polaroid photography, where each click of the shutter results in a unique and unrepeatable image. For him, the process is as important as the outcome, as it allows him to connect intimately with his subjects and surroundings.

His commitment to Polaroid photography is a testament to the power of analog artistry in an increasingly digital age, and his work is a celebration of the timeless beauty that surrounds us all.

Lenny has over 15 years of experience in agencies and organizations across advertising, fine art, fashion, music, beauty, non-profit, and entertainment.